Get the most out of your messaging strategy

The mobile market has matured greatly since the iPhone launched in 2007. Experienced mobile marketers know which channels and content work best for communicating with their customers and prospects. However, reaching your customers in their channel of choice is no longer just a goal but a requirement for being relevant and trusted. And SMS can be one of the most effective channels you have.

SMS is one of the most engaged and highest ROI channels available to marketers

But some marketing organizations aren't fully realizing the power of SMS. Download our ideapaper to learn more about:

• Key use cases for SMS you should consider as part of your customer touchpoints
• The power of SMS and how to use it in your overall communications and marketing strategy
• Best practices to help you maximize the ROI from your SMS marketing program