Rewards programs, and recognition, are essential to driving consumer loyalty.

As marketers, we must ask ourselves:‍

• Does our rewards program entice the consumer?
• Is it simple and straightforward?
• Do we have a plan to incentivize sign-ups and utilization?
• Have we set clear KPIs for our rewards program?
• Are we using multichannel opportunities to further encourage brand loyalty?

Interested in learning more? Read the Loyalty 2.0 report from Acoustic Chief Innovation Catalyst Melissa Tatoris