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2019 Marketing Trends by IBM Watson Marketing

If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow. Get started with nine of the most exciting trends developing in the world of marketing in 2019.

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The Innovator’s Guide to Personalised Digital Marketing

How does Artificial Intelligence (AI)-powered marketing technology help you deliver content that is tailored to your specific customers’ needs whenever they interact with your brand?  Download this exclusive e-Book by IBM Watson Marketing to learn from industry experts on how to deepen customer relationships to maximise engagement and loyalty.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Integrated Digital Communications

    Engage with prospects and customers across Email, SMS, Mobile App Push, USSD and Social channels, seamlessly from a single platform.

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  • Omnichannel Marketing Automation

    Compel customers to buy, return and refer others by automating relevant omnichannel experiences across the customer lifecycle.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • Which Email Marketing Metrics Should You Be Tracking?

    How do you know whether your email marketing efforts are paying off in the grand scheme of things? Is your data giving you the true story of your growth? Are you focusing on the right metrics or wasting time...

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  • How Artificial Intelligence Enhances Digital Marketing

    Each year, the digital marketing landscape continues to evolve, as new tools become available to marketers and brands. One tool that is certainly worth watching this year is artificial intelligence (AI). Ranging from fully interactive virtual chatbots all the...

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  • How to Get Your Digital Transformation Plans Off the Ground

    Digital transformation is a term that is often used – in some cases, overused. Although it sounds like a buzzword, all it really means is investing in a company-wide commitment to digital technology. Whether that means adopting tools such...

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