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Top Digital Marketing Trends to Watch in 2019

As 2018 makes way for 2019, now is a good time to start looking at the digital marketing trends shaping the future. Find out which trends are worth watching in the year ahead, and see how you can take your digital marketing to the next level in 2019.

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The 2018 Digital Marketing Benchmark Report from IBM Watson

Download the 2018 Digital Marketing Benchmarks Report from IBM Watson and see how you compare to email and mobile campaign metrics in your industry.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Mobile Engagement

    Create brand awareness, drive product sales, collect valuable customer information and instantly reward loyal customers through delivery of airtime, cash or other kinds of vouchers and coupons onto their phone.

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  • Omnichannel Communication

    Engage with prospects and customers across Web, Push, SMS, USSD, Email and Social, seamlessly from a single platform.

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  • Digital Marketing Platform

    Compel customers to buy, return and refer others by creating branded and personalised mobile experiences across the buyer journey.

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  • USSD

    The most convenient, interactive, accessible channel. No matter the type of handset. USSD allows for instant & ongoing interactivity between company and client.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • How to Map the Customer Journey in Digital Marketing

    Offering an extremely useful tool in digital marketing, customer journey mapping is a way of visualising the customer experience across various channels. This user-focused strategy highlights the experiences that customers will have with your brand on each channel. It...

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  • Boost Customer Retention With These Email Ideas

    Wondering how to increase your customer retention strategies? There are a few email campaigns that can make a huge difference to your results. Even a simple welcome email can help to make the right impression, right from the very...

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  • Effective Retargeting Strategies to Drive Engagement

    If you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an...

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