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2019 Marketing Trends by IBM Watson Marketing

If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow. Get started with nine of the most exciting trends developing in the world of marketing in 2019.

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The Innovator’s Guide to Personalised Digital Marketing

How does Artificial Intelligence (AI)-powered marketing technology help you deliver content that is tailored to your specific customers’ needs whenever they interact with your brand?  Download this exclusive e-Book by IBM Watson Marketing to learn from industry experts on how to deepen customer relationships to maximise engagement and loyalty.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Integrated Digital Communications

    Engage with prospects and customers across Email, SMS, Mobile App Push, USSD and Social channels, seamlessly from a single platform.

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  • Omnichannel Marketing Automation

    Compel customers to buy, return and refer others by automating relevant omnichannel experiences across the customer lifecycle.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • IBM Watson Campaign Automation becomes ACOUSTIC

    IBM has decided to release its Watson Customer Experience (WCE) Software Division in order to focus more tightly on technology infrastructure and associated services. Specifically, as of 15 July 2019, IBM has unbundled the IBM WCA business, including people, systems,...

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  • Ecommerce Marketing Tricks to Outrank Competitors

    Whether you are trying to grow your small store this year or you are battling to keep ahead in your ecommerce marketing goals, there is no doubt that this sector can be incredibly competitive. The mistake that many e-tailers...

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  • How to Create Powerful Digital Marketing Landing Pages

    Landing pages offer a highly effective tool for your digital marketing campaigns, making it easier to trigger specific actions that you want your audience to take. Most commonly used for email marketing, landing pages can also help drive downloads...

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