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2019 Marketing Trends by IBM Watson Marketing

If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow. Get started with nine of the most exciting trends developing in the world of marketing in 2019.

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The Innovator’s Guide to Personalised Digital Marketing

How does Artificial Intelligence (AI)-powered marketing technology help you deliver content that is tailored to your specific customers’ needs whenever they interact with your brand?  Download this exclusive e-Book by IBM Watson Marketing to learn from industry experts on how to deepen customer relationships to maximise engagement and loyalty.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Integrated Digital Communications

    Engage with prospects and customers across Email, SMS, Mobile App Push, USSD and Social channels, seamlessly from a single platform.

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  • Omnichannel Marketing Automation

    Compel customers to buy, return and refer others by automating relevant omnichannel experiences across the customer lifecycle.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Sanlam Investments

Effectively utilising technology to create a seamless user experience and significantly improve conversion rates.

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Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • Using Push Notifications to Reduce Abandoned Carts

    Abandoned carts are something that every ecommerce business has to consider at some point. According to SalesCycle, the average rate of abandoned carts is between 61% and 81% across various industries. Even with the most exciting offers and products,...

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  • Spring Clean Your Digital Marketing Strategy

    With spring in the air here in the southern hemisphere, now is a great time to spring clean your digital marketing strategy. In fact, any time of year is a good time to take a deeper look at what...

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  • How Machine Learning Improves Your Digital Marketing Efforts

    There is no doubt that Artificial Intelligence has changed the digital marketing landscape. Machine learning, in particular, has done a great deal to change the way that audiences and brands interact. Each year, technology continues to adapt and change,...

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