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The 2018 Digital Marketing Benchmark Report from IBM Watson

Download the 2018 Digital Marketing Benchmarks Report from IBM Watson and see how you compare to email and mobile campaign metrics in your industry.

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USSD Fact Sheet

USSD is a convenient, accessible and cost-effective way to create two-way conversations with your customers in real-time. Get all the facts on USSD and find out how to use it to grow your business.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Mobile Engagement

    Create brand awareness, drive product sales, collect valuable customer information and instantly reward loyal customers through delivery of airtime, cash or other kinds of vouchers and coupons onto their phone.

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  • Omnichannel Communication

    Engage with prospects and customers across Web, Push, SMS, USSD, Email and Social, seamlessly from a single platform.

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  • Digital Marketing Platform

    Compel customers to buy, return and refer others by creating branded and personalised mobile experiences across the buyer journey.

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  • USSD

    The most convenient, interactive, accessible channel. No matter the type of handset. USSD allows for instant & ongoing interactivity between company and client.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • How to Get More From Your Mobile Marketing Messaging

    Mobile marketing offers an instant, highly effective tool, allowing you to target large numbers of people in a short time in a way that drives engagement and visibility. While a good mobile marketing strategy incorporates an omnichannel approach, integrating social...

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  • Using Buyer Personas in Your Digital Marketing Campaigns

    Are you using buyer personas as part of your digital marketing campaigns? If not, you may be missing out on the chance to reach your ideal customer on a deeper and more meaningful level. Buyer personas are an integral...

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  • Are Bots Ruining Your Lead Scoring Model?

    In today’s digital era, automation has become the norm for lead scoring and other digital marketing strategies. Bots are something that not every marketer thinks about too closely. After all, marketing automation itself relies on a fair amount of...

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