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2019 Marketing Trends by IBM Watson Marketing

If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow. Get started with nine of the most exciting trends developing in the world of marketing in 2019.

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The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

Learn why IBM Watson Marketing is a leader in the Forrester Wave™: Cross-Channel Campaign Management Q1, 2018 report.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Integrated Digital Communications

    Engage with prospects and customers across Email, SMS, Mobile App Push, USSD and Social channels, seamlessly from a single platform.

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  • Omnichannel Marketing Automation

    Compel customers to buy, return and refer others by automating relevant omnichannel experiences across the customer lifecycle.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • How to Map the Customer Journey in Digital Marketing

    Offering an extremely useful tool in digital marketing, customer journey mapping is a way of visualising the customer experience across various channels. This user-focused strategy highlights the experiences that customers will have with your brand on each channel. It...

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  • Boost Customer Retention With These Email Ideas

    Wondering how to increase your customer retention strategies? There are a few email campaigns that can make a huge difference to your results. Even a simple welcome email can help to make the right impression, right from the very...

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  • Effective Retargeting Strategies to Drive Engagement

    If you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an...

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