There's no doubt that SMS is a good addition to your marketing strategy, but how do you go about using it successfully in campaigns? Keep reading to find out.

Done correctly, landing pages have the ability to attract visitors right from the moment they arrive. In this guide, we share some of the biggest landing page mistakes that can stand in the way of your lead generation results.

Of all the campaigns within your email marketing strategy, confirmation emails could be considered one of the most important.

We share a few tips to help you understand the sales pipeline and the role it plays in lead generation.

When done incorrectly, personalisation can end up putting customers off instead of drawing them in. In this guide, we find out how to use it properly within your email marketing strategy.

push notifications offer an excellent way to encourage customers to return to their carts and complete the purchase. Here are a few tips to help you get it right.

To help you better understand PCI DSS compliance and find out how to manage call centre payments securely, we have put together a guide that outlines common questions and best practices.

Introducing SIM Swap Detection from Grapevine.

Failing to review and improve your strategies can end up doing your brand far more harm than you realise. Here are a few tips for refreshing your digital marketing.

As a digital marketing tool, machine learning has the ability to fine-tune campaigns, making it easier to see results in the process. In this guide, we take a look at some of the biggest advantages.

The why, what and how of using permission marketing in your digital strategy.

A few tips for ensuring that leads are effectively targeted from the moment they become leads to the moment they are handed over to sales and the moment they convert.

In this guide, we share some practical ecommerce marketing tips on how you can easily implement strategies that are designed to help you stay on top of the competition without resorting to spammy tactics.

Find out how you can take your landing pages to a whole new level, making them an essential asset to your digital marketing arsenal.

You know that certain metrics can give you insight into whether or not you are on the right track. But exactly which metrics are genuinely worth noting and which are icing on the proverbial cake?

Although list size is important, it is not the only metric. We share some of the surprising benefits that unsubscribes can have for your email marketing include the following

Ranging from fully interactive virtual chatbots all the way to smart solutions that aid the decision-making process, AI can be a powerful tool to help you drive conversions and grow your results.

Once you have decided that digital transformation is required, what is the best way to move forward? Here are some of the typical steps involved in the process.

To get more from your lead scoring efforts, here are a few things that you should be focusing on in your scoring model.

How do you go about mapping the digital marketing journey? Here are some tips to help you get started.

Email marketing offers an excellent opportunity to connect with your customers from the moment they make a purchase and retain their support.

We delve into some of the most effective retargeting strategies to consider for increased engagement

Mobile accounts for the majority of web traffic in South Africa. Here are a few tips for harnessing this to engage your audience.

Buyer personas are an integral part of marketing automation personalisation, helping you identify and target customers. Here's a quick guide to using them effectively.

We share some tips to ensure that your content mapping fine-tunes your lead cycle messaging.

Done correctly, real-time customer engagement can offer many rewards. We share a few tips.

Putting thought and planning into your lead funnels is essential to gain maximum conversion at every point.

We share a few things to keep in mind to get more from your email marketing strategies.

USSD codes offer an excellent and cost-effective way to expand your mobile engagement. Here's everything you need to know.

We know that duplicates waste time, risk reputation and jeopardise conversion. What is the biggest cost of duplicate data when it comes to lead generation, however? Let's take a look.

We share a few ideas on how to create enticing magnets that add plenty of value to your lead nurturing efforts.

We take a look at how to perfect your sales qualification process to fine-tune your results.

Is mobile really the be all and end all in the world of marketing? And, more to the point, is it really worth investing in this year? In a nutshell, the answer is a resounding yes on both counts.

How do you go about getting your email marketing lists looking squeaky clean? For starters, make sure that you follow these best practices for optimal list health.

We uncover three of the biggest obstacles to clear in the pursuit of successfully implementing marketing automation.

We suggest a number of simple changes that you can make to your ecommerce store that make a drastic impact on conversion.

Which lead nurturing steps and strategies should you follow in order to build trust and increase loyalty? Let's take a look.

In this guide, we take a look at some strategies that help you reduce some of the biggest barriers to adoption across the company.

Let's take a look at some of the reasons why your abandoned cart email strategy may no longer be working as it should.

We share a few signs to look out for that may suggest your customer retention strategy is in dire need of help.

With the help of your digital marketing platform, and a bit of planning, here is how you can encourage lifetime loyalty in a way that drives engagement, retention, and trust.

Here are some simple yet efficient ways to re-engage your audience with the help of marketing automation.