We take a look at how to use upselling and cross-selling as part of your lead generation strategy.

To give you a better idea of the trends that are shaping personalisation, here are some of the top trends worth noting.

We suggest some simple yet powerful ways that you can drive customer loyalty

Understanding common friction points and knowing how to navigate leads through these points is your best defence in preventing dead leads. We share a few nurture strategies to help you navigate this complex terrain.

In order to score and nurture leads effectively, you need a perfect lead scoring matrix. So, how do you go about creating one that ticks all the boxes? Let's take a look.

Customer experience should always guide your strategies rather than the other way around. We share some tips to help you find alignment.

We share a few ways in which placing your customer centre-stage can help increase engagement.

In the often competitive real estate industry, marketing automation offers a powerful too. We take a look at how you can ensure you're getting the most out of your strategy.

We preempt a few of the questions your developer would likely ask about a proposed marketing automation tool.

How do you know whether your email marketing is more hit than miss? For starters, you can keep reading to find out which strategies are having the worst impact on your conversion rates.

When it comes to the adoption of marketing automation tools, there are three things that your CIO will likely want to know. Let's take a look.

How does marketing automation help pharmaceutical businesses? These tools offer a huge range of benefits to just about every industry.

This article focuses on strategies on how to overcome the top 5 obstacles for business to achieve data-driven marketing, as laid out in Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery.

From omnichannel communication to personalised service, customer profiles, saved time and better relationships, marketing automation offers numerous benefits to your customer service team.

Let's take a look at some of the things to focus on when pitching marketing automation tools to your CFO.

Why has clean data become the most important criteria for strategic marketing? What happens when data is not clean? How can you implement a regular data cleaning schedule? Let's take a look.

In the travel industry, marketing automation can be especially useful, allowing travel and tour business of all sizes to reach travellers on a deeper level.

We take a look at a few of the primary concerns your CEO may have about implementing marketing automation tools and how to convince them about their value.

While there is no doubt that marketing automation offers results for any type of industry, it is especially useful within the retail space. Let's take a look at some of the ways you can harness its power.

If you've been wondering which lead nurturing practices will provide the most significant value, this article is for you!

Offering a full range of benefits, from increased loyalty to higher spend, post-purchase marketing automation is a great way to convert once-off shoppers into loyal customers.

We highlight a few of the benefits marketing automation can have for sales and share a few tips for selling these tools internally.

We unpack the ways in which segmentation can help you create highly targeted, relevant campaigns that are designed to convert at every step of the way.

What are the things that you absolutely want to avoid in your email marketing subject lines? Here are a few examples.

‍While market segmentation works wonders when it is effectively implemented, it does not mean that it is immune to mistakes however. Here are a few things to avoid.

How exactly does marketing automation help you convert? Here are some of the main ways.

Whether an email contains your name in the subject line or body, or it is presenting a unique offer tailored to your interests or location, you are more likely to engage in something that has been crafted especially for you.

Aside from the potential to grow your mailing lists, what other benefits does marketing segmentation offer? Let's take a look.

Mobile responsiveness is more important than ever before – especially where email is concerned. To help you get the most from your mobile email efforts, we have put together a guide on how to plan a strategy that truly excels.

We delve into a few of the things you should not do if you want your marketing automation to work.

One of the things that is worse than no automation at all is automation that is done without planning or forethought. Let's take a closer look.

How exactly can behaviour marketing help brands and businesses? And, more importantly, why is it worth making this part of your marketing automation strategy? Let's take a look.

How do you ensure that your email subject lines capture attention? One of the most effective ways to do so is to develop a formula that is designed to optimise your subject lines dramatically.

The first step to crafting a smart strategy to retarget customers with incomplete purchases, is to understand the main reasons why carts are abandoned. Let's take a look.

An omnichannel experience is not only about having multiple channels; it’s about making sure those channels all work seamlessly together. We unpack a few important questions to ask before setting up your strategy.

A closed-loop mobile marketing automation solution that creates value is not something that requires a lot of technology or software. Find out more about Grapevine's simple solution.

As marketers become more sophisticated and want to find out more about their consumers they're turning to USSD to gather more information. Let's take a closer look.

Used as part of an integrated digital communications platform, automated communication solutions for debt recovery offer many benefits to your business.