Marketing Automation

Automate large-scale communication to customers via any mobile channel

Grapevine utilises IBM Marketing Cloud to enable personalised customer experiences at scale and deliver meaningful and highly-relevant messages along every step in the customer lifecycle. These include generating leads, creating demand through nurturing leads, turning prospects into customers, and customers into fans. As part of the IBM Marketing Cloud integrated portfolio, the Silverpop behavioral marketing platform offers marketing automation, email marketing, lead management and mobile customer engagement.

Managed service

Whether it's a special short-term need due to lack of resources or a preference to outsource day-to-day campaign operations, Grapevine provides a team of highly skilled professionals to execute, manage and monitor your email marketing campaigns and marketing automation programs on your behalf.

Marketing Automation Tools & APIs

Grapevine offers you the flexibility to set up and manage your campaigns yourself with our range of easy-to-use Marketing Automation tools.

Enabling personalised customer experiences

  • Develop a marketing automation strategy
  • Get a single customer view
  • Build leads and close new business deals
  • Deliver highly targeted offers and content
  • Automate personalised interactions at scale
  • Lower cost per aquisition
  • Create data & behavior-driven mailing content
  • Database integration

Feature Overview

Graphically rich user interface

Intuitive interface makes it easy for marketers to achieve quick time to value.

Simple to complex campaign design capabilities

Visual drag and drop editor makes designing multi-touch campaigns seamless.

Sophisticated customer segmentation

Target your customers better with real-time marketer-friendly segmentation.

Lead and Contact Scoring

Discover trends and understand your customers activities and interests.

CRM Integration

Extend the power of IBM Marketing Cloud to your CRM system. Support for a variety of CRM platforms, including Salesforce CRM, Microsoft Dynamics CRM, SugarCRM and NetSuite.

Custom webtracking through to conversion

Understand and respond to your contacts’ behaviors to deliver a 1-1 experience.

Real-time reporting dashboards

Understand and monitor campaign performance.

Point and click dynamic content

Tailor content based on your customer’s actions to maximise relevance.

Landing Pages, Forms and Progressive Webforms

Intelligent forms help capture preferences & build customer profiles over time.

Automated A/B testing & Send Time Optimization

Maximizing campaign performance based on customers behaviors.


Ensure your messages read by getting it into the inbox.

API Framework

Extend and integrate IBM Marketing Cloud with external systems.

Universal Behavior Exchange

An innovative click-to-connect behavior and audience exchange.

Budgeting and Planning

Powerful tools connecting your marketing, CRM and finance systems.

Multichannel Messaging

Ensure that all customer touch points are integrated to convey a consistent and personalised customer experience.