Nurture sales leads more effectively using WhatsApp

Keep leads engaged with useful and relevant information and convert them into customers quicker.

WhatsApp Business is more than just a messaging platform - it’s a great platform to nurturing leads and increase sales. While instant messaging is still at the core of WhatsApp’s feature set, the following capabilities boosts its appeal for businesses even further.

Get creative with your lead nurturing tactics using rich content on WhatsApp

WhatsApp Business’s multimedia feature can be a very handy sales tool when trying to move leads down the sales funnel. Rich content in the form of photos, videos, voice notes and PDF Documents gives brands a lot of freedom to get creative with their lead conversations and nurturing tactics. Some ideas include product information & updates, explanatory videos, promotional offers, discount codes, lead magnets and other educational content.

Create tailored experiences and increase sales through personalisation

With WhatsApp Business, brands can enjoy the benefits of creating highly personalised experiences that delight customers. By going the extra mile and sending leads personalised product suggestions, reminders, and notifications, brands can add a lot of value to business customer relationships and help convert leads into loyal customers.

1. Respond to leads quickly and provide them with relevant product or service info based on their interest or enquiry
2. Use the data from your existing CRM* to create personalised conversations
3. Redirect customers to the relevant sales team for more effective lead management

*Grapvine's WhatsApp Business API supports custom data integration with CRM and other data sources to support your WhatsApp uses cases.

Automate your digital communication on WhatsApp

By automating communication to leads on WhatsApp, brands can create various shortcuts to ensure their messages are timely and relevant, helping leads move down the sales funnel quicker. With frequent triggered messages, brands can also re-engage prospects in conversations where they last dropped off, further encouraging a sale.