Browsing Category:
Marketing Automation

IBM Watson Campaign Automation becomes ACOUSTIC

IBM has decided to release its Watson Customer Experience (WCE) Software Division in order to focus more tightly on technology infrastructure and associated services. Specifically, as of 15 July 2019, IBM has unbundled the IBM WCA business, including people, systems, software, deployment environments, contracts, partners and other assets, into a...

Read more

Best Ways to Improve Your Lead Scoring Accuracy

There is no doubt that lead scoring offers a highly effective way to streamline your lead generation efforts. Scoring leads allows you to separate the high value leads from those that have little to no chance of ever converting. It also helps you clean up your lists, which, in...

Read more

How Duplicate Data Kills Your Lead Generation Efforts

One of the most frustrating issues in email marketing, duplicate data can be disastrous for lead generation. In short, duplication refers to data that is duplicated in any form, resulting in multiple records for a single lead or company. Needless to say, marketing automation requires highly accurate data in...

Read more

A Better Way to Qualify Sales Leads

Do you have a process to qualify sales leads, or are you wasting time on leads that have little to no hope of converting? When the qualification process is treated as an after-thought, it becomes far too easy for lucrative leads to be lost in a sea of poor...

Read more

How to Steer Past Marketing Automation Roadblocks

If it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure that you are not hitting roadblocks on your path to...

Read more