Browsing Category:
Lead Generation

Landing Page Mistakes That Affect Lead Generation Conversion

There is no doubt that landing pages play a vital role in lead generation conversion. Done correctly, landing pages have the ability to attract visitors right from the moment they arrive on the page, getting them into your sales funnel and driving them towards conversion. The challenge for many...

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Using a Sales Pipeline in Lead Generation

If you are not using a sales pipeline in your lead generation strategy, now is the time to consider one to help you streamline your efforts. Essentially a system that helps you get a visual idea of how to sell your product or service, sales pipelines provide a clear...

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How Marketing Automation Helps the Events Industry

Here on the Grapevine Interactive blog, we’ve shared some tips on how marketing automation helps a huge range of industries, from real estate to the pharmaceutical industry, travel industry, and retail sector. Today, we’re taking a look at how automation helps the events industry. Essentially falling within the B2B...

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IBM Watson Campaign Automation becomes ACOUSTIC

IBM has decided to release its Watson Customer Experience (WCE) Software Division in order to focus more tightly on technology infrastructure and associated services. Specifically, as of 15 July 2019, IBM has unbundled the IBM WCA business, including people, systems, software, deployment environments, contracts, partners and other assets, into a...

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Best Ways to Improve Your Lead Scoring Accuracy

There is no doubt that lead scoring offers a highly effective way to streamline your lead generation efforts. Scoring leads allows you to separate the high value leads from those that have little to no chance of ever converting. It also helps you clean up your lists, which, in...

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