Browsing Category:
Lead Nurturing

Getting More From Your Lead Nurturing Funnel

Over the years, as digital marketing evolves, the lead nurturing process has changed considerably. The early versions of lead funnels focused on a very simple approach that did not factor in the many stages that leads go through to reach conversion. Marketing automation tools have given way for a...

Read more

Lead Nurturing Predictions for 2019

Over the last year, lead nurturing has continued to evolve and adapt. For smart marketers and businesses, lead nurturing offers a way to not only bring in more conversions, but also strengthen relationships, boost customer retention rates, and even grow reputation across multiple channels. If you are not yet...

Read more

How to Map Content for Every Stage in the Lead Nurturing Cycle

If you’re looking for a way to improve your lead nurturing cycle, content mapping offers a valuable, highly effective tool. There is no doubt that lead nurturing plays an integral part of both marketing and sales success. While a large number of leads are qualified almost right away, most...

Read more

Are Your Lead Nurturing Funnels Optimised for Conversion?

If your lead nurturing funnels have been set up without putting much thought into conversion or optimisation, you may be wasting valuable time and effort. You likely know that you need funnels in order to grow your lead nurturing campaigns. A good funnel has the ability to take your...

Read more