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Digital Marketing

Spring Clean Your Digital Marketing Strategy

With spring in the air here in the southern hemisphere, now is a great time to spring clean your digital marketing strategy. In fact, any time of year is a good time to take a deeper look at what is working and what is not. Failing to review and...

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How to Use Permission Marketing

A term and strategy originally coined by Seth Godin, permission marketing focuses on marketing to subscribers on an opt-in or permission basis. While the concept is certainly not new – Godin developed this term back in 1999 when writing his book, Permission Marketing: Turning Strangers into Friends, and Friends...

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Ecommerce Marketing Tricks to Outrank Competitors

Whether you are trying to grow your small store this year or you are battling to keep ahead in your ecommerce marketing goals, there is no doubt that this sector can be incredibly competitive. The mistake that many e-tailers make is assuming that they have to resort to spammy...

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How to Create Powerful Digital Marketing Landing Pages

Landing pages offer a highly effective tool for your digital marketing campaigns, making it easier to trigger specific actions that you want your audience to take. Most commonly used for email marketing, landing pages can also help drive downloads or point people towards specific pages of your website. The...

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How Artificial Intelligence Enhances Digital Marketing

Each year, the digital marketing landscape continues to evolve, as new tools become available to marketers and brands. One tool that is certainly worth watching this year is artificial intelligence (AI). Ranging from fully interactive virtual chatbots all the way to smart solutions that aid the decision-making process, AI...

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