Tips and insights via the Grapevine

Digital Communications CRM Integration Mistakes

To get the most from your digital communications CRM integration, it is essential to prepare for migration. Many businesses mistakenly assume that integration is simply a matter of incorporating new tools within current CRMs and letting the tools do the rest. In reality, many things can go wrong if...

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The Biggest Digital Communication Challenges

Despite the importance that digital communication plays within any organisation, many companies battle to implement and manage their workflows. Before the advent of automated tools, digital communication was typically managed by different departments. It was typically not a cohesive, streamlined process that incorporated all areas of communication. The problem with this...

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5 Biggest Customer Communication Mistakes to Avoid

B2C communication plays an integral part in every aspect of your business. From digital marketing to sales and customer care, how you communicate with your customers makes all the difference. Communication should be a two-way street that allows you to have conversations with your customers. When you see B2C...

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The Next Wave of B2C Communications

In today’s digital era, no brand can afford to overlook its approach to business-to-consumer communications. Customers today expect far more from brands than ever before. The days of standing in queues and spending hours on the phone trying to speak to customer care agents are over. Customers are not...

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