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Digital Marketing

How to Map the Customer Journey in Digital Marketing

Offering an extremely useful tool in digital marketing, customer journey mapping is a way of visualising the customer experience across various channels. This user-focused strategy highlights the experiences that customers will have with your brand on each channel. It does not have to exactly represent each individual customer’s journey,...

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Effective Retargeting Strategies to Drive Engagement

If you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an increase in engagement through your digital marketing strategies, you are...

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Using Buyer Personas in Your Digital Marketing Campaigns

Are you using buyer personas as part of your digital marketing campaigns? If not, you may be missing out on the chance to reach your ideal customer on a deeper and more meaningful level. Buyer personas are an integral part of marketing automation personalisation, helping you identify and target...

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Are Bots Ruining Your Lead Scoring Model?

In today’s digital era, automation has become the norm for lead scoring and other digital marketing strategies. Bots are something that not every marketer thinks about too closely. After all, marketing automation itself relies on a fair amount of artificial intelligence. In the right hands, bots and automated programmes...

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Effective Ways to Reduce Digital Marketing Adoption Barriers

Adoption is, without a doubt, one of the biggest challenges to digital marketing success. Your marketing team may have the best-laid plans, but, without company-wide adoption, it will become virtually impossible to get even some of those plans off the ground. Whether this comes down to a lack of...

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