The 2018 Digital Marketing Benchmark Report from IBM Watson

Download the 2018 Digital Marketing Benchmarks Report from IBM Watson and see how you compare to email and mobile campaign metrics in your industry.

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USSD Fact Sheet

USSD is a convenient, accessible and cost-effective way to create two-way conversations with your customers in real-time. Get all the facts on USSD and find out how to use it to grow your business.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Mobile Engagement

    Create brand awareness, drive product sales, collect valuable customer information and instantly reward loyal customers through delivery of airtime, cash or other kinds of vouchers and coupons onto their phone.

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  • Omnichannel Communication

    Engage with prospects and customers across Web, Push, SMS, USSD, Email and Social, seamlessly from a single platform.

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  • Digital Marketing Platform

    Compel customers to buy, return and refer others by creating branded and personalised mobile experiences across the buyer journey.

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  • USSD

    The most convenient, interactive, accessible channel. No matter the type of handset. USSD allows for instant & ongoing interactivity between company and client.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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Loyalty company personalises member experiences and increases usage by five percent.

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Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • Grapevine launches DIY USSD self-service portal for agencies and brands

    Grapevine has released its cutting-edge USSD self-service portal. With no coding required, marketing and CRM professionals can rapidly design USSD-based mobile communication services for a variety of uses. USSD is a convenient and cost-effective way to create two-way conversations...

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  • How to Steer Past Marketing Automation Roadblocks

    If it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure...

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  • How to Build Trust Across Your Lead Nurturing Campaigns

    With data breaches becoming a very real concern for consumers, trust has never been a more topical issue within the broader lead nurturing arena. Today’s consumers have plenty to worry about when entering their information online. Although most ethical...

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