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USSD Fact Sheet

USSD is a convenient, accessible and cost-effective way to create two-way conversations with your customers in real-time. Get all the facts on USSD and find out how to use it to grow your business.

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E-commerce Marketing Trends to Watch in 2018

As we get further into 2018, a number of e-commerce marketing trends are shaping the future of online retail. While some trends come and go, others are worth watching.

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Grapevine delivers personalised customer experiences at speed & scale.

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Launch, enhance and accelerate your company’s customer experience with our comprehensive set of cloud-based products.
  • Mobile Engagement

    Create brand awareness, drive product sales, collect valuable customer information and instantly reward loyal customers through delivery of airtime, cash or other kinds of vouchers and coupons onto their phone.

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  • Omnichannel Communication

    Engage with prospects and customers across Web, Push, SMS, USSD, Email and Social, seamlessly from a single platform.

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  • Digital Marketing Platform

    Compel customers to buy, return and refer others by creating branded and personalised mobile experiences across the buyer journey.

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  • USSD

    The most convenient, interactive, accessible channel. No matter the type of handset. USSD allows for instant & ongoing interactivity between company and client.

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Enabling mobile engagement for top businesses and brands

Case Studies

We've been helping companies improve their marketing, sales and customer care initiatives since 2001
Bridgevine

Increasing conversions by 300 percent with automated SMS program.

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Standard Life

Fostering closer customer engagement and nurturing loyalty with personalised marketing.

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BalticMiles

Loyalty company personalises member experiences and increases usage by five percent.

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FreshDirect

Serving up personalised content to capture incremental sales and nurture customer loyalty.

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RCS USSD Credit Application Service

Improving performance by helping RCS offer their clients a simple and reliable mobile system to check their current credit balance.

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Rich media SMS campaign for DStv

Delivering festive incentives to over 100,000 DStv subscribers via a rich-media SMS campaign.

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From the Blog

  • The Real Cost of Customer Acquisition in Digital Marketing

    In the constant effort to drive more sales, many businesses are so focused on customer acquisition that they forget to consider the real cost of gaining new customers in digital marketing. There is no doubt that customer retention can...

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  • Multi-channel Marketing vs Omnichannel Marketing

    Multi-channel and omnichannel marketing are often used interchangeably. While both of these approaches have plenty in common, there are a few important differences that make each one unique. On the surface, it is easy to treat these two strategies...

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  • Abandoned Cart Email Mistakes That May be Killing Conversion

    If you are not utilising abandoned cart email as a way to prevent lost sales, now is the time to look at how easy it is to lose a customer forever. According to UK web research company, Baynard Institute,...

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