Industry insights via the Grapevine

Selling Marketing Automation Tools to Your CEO

While marketers are well aware of the benefits offered by marketing automation tools, it is not always as easy to sell the idea to upper level executives. How can you present your CEO with a reasonable, insightful proposal that indicates the biggest benefits of automation? Better still, how can...

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How to Boost Marketing Automation Results for Retail

While there is no doubt that marketing automation offers results for any type of industry, it is especially useful within the retail space. A 2015 study done by Forrester Research shows that email makes up a large percentage of the online budgets of marketers, second only to search in...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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Retaining Customers With Post-Purchase Marketing Automation

Offering a full range of benefits, from increased loyalty to higher spend, post-purchase marketing automation is a great way to convert once-off shoppers into loyal customers. A December 2013 survey done by Harris Interactive on behalf of Lisrak showed some interesting trends in US digital shopping. 81% of respondents...

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