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Industry insights via the Grapevine

16 Important Lessons in Customer Loyalty

If you’re wondering how to drive customer loyalty in the year ahead, we’ve got just the thing for you. In this guide, we take a look at some of the most effective strategies that help you connect with your customers on a deeper level. While these strategies are not...

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6 Ways That Lead Nurturing Helps to Reduce Friction Points

The road to lead nurturing is certainly paved with good intentions, but along the way, there are a number of friction points that can set leads off their path quickly. Many companies are baffled when a seemingly hot prospect suddenly goes cold. The reality of lead nurturing, however, is...

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Email Marketing Trends for 2018

If you did not invest much in email marketing in 2017, the new year ahead is the perfect time to integrate this channel into your overall digital marketing efforts. This channel is set to drive more engagement, acquisition and retention in 2018. That means that you can no longer...

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How to Create the Perfect Lead Scoring Matrix

In order to score and nurture leads effectively, you first need to start with the perfect lead scoring matrix. With so many factors to consider when scoring leads, it can quickly get confusing without a clearly defined model. Having a matrix in place will simplify the process, allowing you...

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How to Align Your Marketing Strategy Around Customer Experience

Wondering how you can ensure that your marketing strategy and customer experience are on the same page? Despite the huge importance of customer experience, many companies are so focused on their strategies that they forget that no strategy will succeed if customers are not having fun. Customer experience should...

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