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Industry insights via the Grapevine

8 Best Practices to Follow for Effective Mobile Marketing

Over the decades, as mobile technology evolves, mobile marketing has evolved, too. The emergence of smartphones has changed the face of mobile, taking it from purely text based solutions such as SMS marketing to a richer, relationship-driven channel that offers marketers more ways to engage with users than ever...

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Why Your Lead Nurturing Funnel is Failing

How do you know whether your lead nurturing funnel is succeeding? And, more importantly, how and why do funnels fail? According to Marketing Sherpa, 79% of marketing leads fail to convert. A separate report by Gleanster meanwhile notes that only 50% of leads are ready to buy. Gleanster also...

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Market Segmentation Mistakes That Are Setting You Back

There is no doubt that market segmentation offers plenty of benefits, from increase open rates to better engagement. Segmented campaigns are fast becoming the norm for email marketing experts who are aiming to get more effective results from their efforts. To show just how much of an impact segmentation...

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How Marketing Automation Helps Your Conversion Rates

You know that marketing automation makes life simpler, but did you know how much it can help your business convert more customers? A 2016 EmailMonday report titled ‘The Ultimate Marketing Automation Stats’ notes that around 49% of companies use automation, with 55% of B2B companies automating their strategies. Despite...

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5 Ways to Increase Mobile Engagement

Image: deathtothestockphoto.com According to the 2016 KPCB Internet Trends Report, the average global number of apps installed on a typical consumer’s phone is 33. Around 12 of those apps are used daily, with around three of those apps making up 80% or more of total app usage. About four...

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