Industry insights via the Grapevine

How to Create the Perfect Lead Scoring Matrix

In order to score and nurture leads effectively, you first need to start with the perfect lead scoring matrix. With so many factors to consider when scoring leads, it can quickly get confusing without a clearly defined model. Having a matrix in place will simplify the process, allowing you...

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How to Align Your Marketing Strategy Around Customer Experience

Wondering how you can ensure that your marketing strategy and customer experience are on the same page? Despite the huge importance of customer experience, many companies are so focused on their strategies that they forget that no strategy will succeed if customers are not having fun. Customer experience should...

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6 Effective Digital Marketing Strategies to Increase Engagement

Customer engagement has become something of a buzzword when it comes to digital marketing strategies. While it has certainly become a useful label to open up discussions on repeat purchases, customer retention, and brand loyalty, it goes far deeper than its more obvious benefits. First, the bad news. Engagement...

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3 Lead Scoring Mistakes (And How to Prevent Them) – Part 2

In part 1 of our guide to lead scoring mistakes, we covered mistakes such as not scoring leads at all, not using clean data, and not separating demographic and behavioural scores. Today, we will be focusing on some additional mistakes, which include ignoring third party data, not having a...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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