Achieve your marketing goals with these helpful tipsheets and guides.

E-commerce Marketing Trends to Watch in 2018

As we get further into 2018, a number of e-commerce marketing trends are shaping the future of online retail. While some trends come and go, others are worth watching.

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The Innovator’s Guide to Personalised Digital Marketing

How does Artificial Intelligence (AI)-powered marketing technology help you deliver content that is tailored to your specific customers’ needs whenever they interact with your brand?  Download this exclusive e-Book by IBM Watson Marketing to learn from industry experts on how to deepen customer relationships to maximise engagement and loyalty.

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USSD Fact Sheet

USSD is a convenient, accessible and cost-effective way to create two-way conversations with your customers in real-time. Get all the facts on USSD and find out how to use it to grow your business.

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Behavioural Marketing Starter Guide

Understanding Behavioural Marketing will enable your company to reach a more targeted audience, saving you time and money… But where to begin? We have compiled this guide with six essential tips to get you started!

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The Ultimate Guide to Lead Scoring

Lead scoring is an effective way to harness data and enable you to dynamically segment your contacts based on a combination of constantly-changing variables – a key step in delivering personalised communications. Download our guide to get insight on how lead scoring works and how it can help your business.

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7 Tips to help you maximise your segmentation strategies

You know by now that your customers expect a personalised experience when interacting with your brand. Segmented campaigns are fast becoming the norm for digital marketing experts who are aiming to get more effective results from their efforts. Here are seven tips to help you maximise your segmentation strategies.

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IBM Email Marketing Benchmarks Study 2016

Download the 2016 Email Marketing Benchmarks Study from IBM Marketing Cloud and discover how you measure up across 25 open, click-through, list churn and mobile metrics.

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How to get your execs on board with marketing automation

Download our guide to help you convince your top level execs to implement your choice of marketing automation technology.

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The 2018 Digital Marketing Benchmark Report from IBM Watson

Download the 2018 Digital Marketing Benchmarks Report from IBM Watson and see how you compare to email and mobile campaign metrics in your industry.

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Top Digital Marketing Trends to Watch in 2019

As 2018 makes way for 2019, now is a good time to start looking at the digital marketing trends shaping the future. Find out which trends are worth watching in the year ahead, and see how you can take your digital marketing to the next level in 2019.

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The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

Learn why IBM Watson Marketing is a leader in the Forrester Wave™: Cross-Channel Campaign Management Q1, 2018 report.

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2019 Marketing Trends by IBM Watson Marketing

If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow. Get started with nine of the most exciting trends developing in the world of marketing in 2019.

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