Achieve your marketing goals with these helpful tipsheets and guides.

E-commerce Marketing Trends to Watch in 2018

As we get further into 2018, a number of e-commerce marketing trends are shaping the future of online retail. While some trends come and go, others are worth watching.

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USSD Fact Sheet

USSD is a convenient, accessible and cost-effective way to create two-way conversations with your customers in real-time. Get all the facts on USSD and find out how to use it to grow your business.

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Behavioural Marketing Starter Guide

Understanding Behavioural Marketing will enable your company to reach a more targeted audience, saving you time and money… But where to begin? We have compiled this guide with six essential tips to get you started!

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The Ultimate Guide to Lead Scoring

Lead scoring is an effective way to harness data and enable you to dynamically segment your contacts based on a combination of constantly-changing variables – a key step in delivering personalised communications. Download our guide to get insight on how lead scoring works and how it can help your business.

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7 Tips to help you maximise your segmentation strategies

You know by now that your customers expect a personalised experience when interacting with your brand. Segmented campaigns are fast becoming the norm for digital marketing experts who are aiming to get more effective results from their efforts. Here are seven tips to help you maximise your segmentation strategies.

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IBM Email Marketing Benchmarks Study 2016

Download the 2016 Email Marketing Benchmarks Study from IBM Marketing Cloud and discover how you measure up across 25 open, click-through, list churn and mobile metrics.

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The 2018 Digital Marketing Benchmark Report from IBM Watson

Download the 2018 Digital Marketing Benchmarks Report from IBM Watson and see how you compare to email and mobile campaign metrics in your industry.

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Top Digital Marketing Trends to Watch in 2019

As 2018 makes way for 2019, now is a good time to start looking at the digital marketing trends shaping the future. Find out which trends are worth watching in the year ahead, and see how you can take your digital marketing to the next level in 2019.

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The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

Learn why IBM Watson Marketing is a leader in the Forrester Wave™: Cross-Channel Campaign Management Q1, 2018 report.

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