Browsing Tag:
marketing automation

IBM Watson Campaign Automation becomes ACOUSTIC

IBM has decided to release its Watson Customer Experience (WCE) Software Division in order to focus more tightly on technology infrastructure and associated services. Specifically, as of 15 July 2019, IBM has unbundled the IBM WCA business, including people, systems, software, deployment environments, contracts, partners and other assets, into a...

Read more

Ecommerce Marketing Tricks to Outrank Competitors

Whether you are trying to grow your small store this year or you are battling to keep ahead in your ecommerce marketing goals, there is no doubt that this sector can be incredibly competitive. The mistake that many e-tailers make is assuming that they have to resort to spammy...

Read more

How to Steer Past Marketing Automation Roadblocks

If it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure that you are not hitting roadblocks on your path to...

Read more

How to Build Trust Across Your Lead Nurturing Campaigns

With data breaches becoming a very real concern for consumers, trust has never been a more topical issue within the broader lead nurturing arena. Today’s consumers have plenty to worry about when entering their information online. Although most ethical marketers are able to ensure that data remains protected and...

Read more

Effective Ways to Reduce Digital Marketing Adoption Barriers

Adoption is, without a doubt, one of the biggest challenges to digital marketing success. Your marketing team may have the best-laid plans, but, without company-wide adoption, it will become virtually impossible to get even some of those plans off the ground. Whether this comes down to a lack of...

Read more