Browsing Tag:
marketing automation

How Machine Learning Improves Your Digital Marketing Efforts

There is no doubt that Artificial Intelligence has changed the digital marketing landscape. Machine learning, in particular, has done a great deal to change the way that audiences and brands interact. Each year, technology continues to adapt and change, paving the way for highly personalised digital campaigns that target...

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How to Use Permission Marketing

A term and strategy originally coined by Seth Godin, permission marketing focuses on marketing to subscribers on an opt-in or permission basis. While the concept is certainly not new – Godin developed this term back in 1999 when writing his book, Permission Marketing: Turning Strangers into Friends, and Friends...

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Getting More From Your Lead Nurturing Funnel

Over the years, as digital marketing evolves, the lead nurturing process has changed considerably. The early versions of lead funnels focused on a very simple approach that did not factor in the many stages that leads go through to reach conversion. Marketing automation tools have given way for a...

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How Marketing Automation Helps the Events Industry

Here on the Grapevine Interactive blog, we’ve shared some tips on how marketing automation helps a huge range of industries, from real estate to the pharmaceutical industry, travel industry, and retail sector. Today, we’re taking a look at how automation helps the events industry. Essentially falling within the B2B...

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IBM Watson Campaign Automation becomes ACOUSTIC

IBM has decided to release its Watson Customer Experience (WCE) Software Division in order to focus more tightly on technology infrastructure and associated services. Specifically, as of 15 July 2019, IBM has unbundled the IBM WCA business, including people, systems, software, deployment environments, contracts, partners and other assets, into a...

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