Browsing Tag:
Digital marketing

How Machine Learning Improves Your Digital Marketing Efforts

There is no doubt that Artificial Intelligence has changed the digital marketing landscape. Machine learning, in particular, has done a great deal to change the way that audiences and brands interact. Each year, technology continues to adapt and change, paving the way for highly personalised digital campaigns that target...

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How to Use Permission Marketing

A term and strategy originally coined by Seth Godin, permission marketing focuses on marketing to subscribers on an opt-in or permission basis. While the concept is certainly not new – Godin developed this term back in 1999 when writing his book, Permission Marketing: Turning Strangers into Friends, and Friends...

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IBM Watson Campaign Automation becomes ACOUSTIC

IBM has decided to release its Watson Customer Experience (WCE) Software Division in order to focus more tightly on technology infrastructure and associated services. Specifically, as of 15 July 2019, IBM has unbundled the IBM WCA business, including people, systems, software, deployment environments, contracts, partners and other assets, into a...

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Ecommerce Marketing Tricks to Outrank Competitors

Whether you are trying to grow your small store this year or you are battling to keep ahead in your ecommerce marketing goals, there is no doubt that this sector can be incredibly competitive. The mistake that many e-tailers make is assuming that they have to resort to spammy...

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How to Create Powerful Digital Marketing Landing Pages

Landing pages offer a highly effective tool for your digital marketing campaigns, making it easier to trigger specific actions that you want your audience to take. Most commonly used for email marketing, landing pages can also help drive downloads or point people towards specific pages of your website. The...

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