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Using Push Notifications to Reduce Abandoned Carts

Abandoned carts are something that every ecommerce business has to consider at some point. According to SalesCycle, the average rate of abandoned carts is between 61% and 81% across various industries. Even with the most exciting offers and products, customers go through a set buying journey when shopping online....

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5 Signs That Your Email Marketing Strategy is Killing Conversion

Are your email marketing efforts hitting the mark, or killing your chances of conversion? Many marketers delve head first into their marketing strategies, without stopping to consider whether every single action is truly worthwhile. Although your strategy may get you more followers, and ultimately, more sales, it may be...

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