Digital Communications Partner

Delivering data-driven customer experiences on all channels and devices at speed and scale.

Your single point of service for all omnichannel communication and customer experience delivery.

Why leading brands choose Grapevine

We are specialists

Our experience with numerous top businesses and brands in the banking, insurance; retail; healthcare; telco; and media sectors, to name a few, has enabled us to understand that every business has its own unique requirements and obstacles.

We keep great company

We value each client relationship and prioritise finding the best, most cost-effective solutions to help them overcome their business challenges. This is why we invest in knowledgeable business analysts and expert salespeople.

We deliver results

We aim to always unlock more opportunities through the power of mobile because, when used effectively, we truly believe that mobile can bring incredible transformation to any business or brand.

About the company

Grapevine is a Tier-1 Wireless Application Services Provider (WASP) with a 16-year track record of serving over 400 large brands and businesses in South Africa. We are an IBM Business Partner for Watson Marketing Automation and deliver more than 1 billion customer interactions across digital channels per year.

What we do

Grapevine enables brands and businesses to create and foster valuable 1:1 digital customer relationships that drive revenue and engagement. We partner with marketing teams to provide technology, ongoing solutions and digital expertise to help them understand & leverage real-time customer behaviours from a variety of sources to inform and promote personalised interactions. Grapevine provides a single point of service for all integrated omnichannel communication and customer experience delivery.

Our services

Grapevine provides clients with simple and effective access to omnichannel communication across Web, Push, SMS, USSD and Email. At the same time, we offer cloud-based access to world-class marketing orchestration technology, with capabilities such as customer journey mapping, behaviour tracking and analysis, device analytics and profile hosting. Our mobile-first consumer engagement services include mobile reward delivery (cash and airtime), mobile vouchering and codes, and mobile surveys and campaigns.

Our dedicated team of technology professionals provides services ranging from digital communication strategy, to custom integrations, marketing automation and full service campaign management.

Highly reliable. Price competitive. Experienced. Flexible. Trusted.

Engage. Reward. Target.

Our mobile engagement philosophy

We’ve broken the mobile engagement process down into these three fundamental activities that are technology-mediated and inter-related.

The process of engaging, rewarding, and targeting a mobile audience needs to be repeated over time in order for the brand to establish a purposeful mobile ‘umbilical cord’ to the desired audience.

These activities aren’t new; it’s the way they are now able to be implemented that makes all the difference.

All three pillars have to be in place in order to raise the level of useful mobile consumer interactions in an actionable context:

  • Engage: The ability and permission to communicate
  • Reward: The ability to reward desirable consumer behavior
  • Target: The ability to exchange data for mutual benefit