Browsing Category:
Lead Generation

Landing Page Mistakes That Affect Lead Generation Conversion

There is no doubt that landing pages play a vital role in lead generation conversion. Done correctly, landing pages have the ability to attract visitors right from the moment they arrive on the page, getting them into your sales funnel and driving them towards conversion. The challenge for many...

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Using a Sales Pipeline in Lead Generation

If you are not using a sales pipeline in your lead generation strategy, now is the time to consider one to help you streamline your efforts. Essentially a system that helps you get a visual idea of how to sell your product or service, sales pipelines provide a clear...

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Best Ways to Improve Your Lead Scoring Accuracy

There is no doubt that lead scoring offers a highly effective way to streamline your lead generation efforts. Scoring leads allows you to separate the high value leads from those that have little to no chance of ever converting. It also helps you clean up your lists, which, in...

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How Duplicate Data Kills Your Lead Generation Efforts

One of the most frustrating issues in email marketing, duplicate data can be disastrous for lead generation. In short, duplication refers to data that is duplicated in any form, resulting in multiple records for a single lead or company. Needless to say, marketing automation requires highly accurate data in...

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A Better Way to Qualify Sales Leads

Do you have a process to qualify sales leads, or are you wasting time on leads that have little to no hope of converting? When the qualification process is treated as an after-thought, it becomes far too easy for lucrative leads to be lost in a sea of poor...

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