If email marketing is not already part of your digital marketing strategy, now is the time to invest in this channel. Done right, emails have the power to help your customer acquisition as well as customer retention efforts. Despite the advantages that email marketing offers as part of an...
Read moreHow do you know whether your email marketing efforts are paying off in the grand scheme of things? Is your data giving you the true story of your growth? Are you focusing on the right metrics or wasting time and effort getting side-tracked by ‘vanity’ metrics that are not...
Read moreWondering how to increase your customer retention strategies? There are a few email campaigns that can make a huge difference to your results. Even a simple welcome email can help to make the right impression, right from the very start. While there is no doubt that email offers a...
Read moreWhile there is no doubt that an integrated approach offers the most value, email marketing strategies show no sign of becoming redundant any time soon. In fact, studies continue to show that email still has a high ROI compared to other digital strategies. A recent Email Marketing Industry Report...
Read moreHow much is dirty data costing your email marketing efforts? One of the biggest challenges for marketing automation is, without a doubt, the effect that unclean data has on conversion. In the case of email marketing, dirty data can end up wasting a great deal of time and costs,...
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