Of all the campaigns within your email marketing strategy, confirmation emails could be considered one of the most important. This type of email works differently from other emails. The goal with this email is not to sell but rather to increase engagement, build trust, and establish your reputation. These...
Read moreDone right, email marketing personalisation offers a way to connect to your audience, driving customer retention, and increasing sales. With that said, it can be all too easy to get email personalisation wrong. Many businesses either do not make use of personalisation or they do not fully understand the...
Read moreIf email marketing is not already part of your digital marketing strategy, now is the time to invest in this channel. Done right, emails have the power to help your customer acquisition as well as customer retention efforts. Despite the advantages that email marketing offers as part of an...
Read moreHow do you know whether your email marketing efforts are paying off in the grand scheme of things? Is your data giving you the true story of your growth? Are you focusing on the right metrics or wasting time and effort getting side-tracked by ‘vanity’ metrics that are not...
Read moreWondering how to increase your customer retention strategies? There are a few email campaigns that can make a huge difference to your results. Even a simple welcome email can help to make the right impression, right from the very start. While there is no doubt that email offers a...
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