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Digital Communications

5 Biggest Customer Communication Mistakes to Avoid

B2C communication plays an integral part in every aspect of your business. From digital marketing to sales and customer care, how you communicate with your customers makes all the difference. Communication should be a two-way street that allows you to have conversations with your customers. When you see B2C...

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The Next Wave of B2C Communications

In today’s digital era, no brand can afford to overlook its approach to business-to-consumer communications. Customers today expect far more from brands than ever before. The days of standing in queues and spending hours on the phone trying to speak to customer care agents are over. Customers are not...

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How to Choose the Right Digital Communications Platform

The right digital communications platform (cPAAS) can make a massive difference to your business in many ways. In today’s digital world, automation has paved the way for a streamlined experience for customers, helping to drive conversion and increase customer retention. While some enterprise businesses are still not sure whether...

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How Tupperware® reduced costs and improved customer engagement during C19 lockdown.

Although 70% of companies say they have a digital transformation strategy in place, the Covid-19 crisis has fundamentally shaken up the business landscape, leaving most companies and businesses no choice but to significantly accelerate their shift to digital. Today we share with you how we have helped accelerate the...

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Driving In-Store Purchases Through Personalised Discount Offers

As part of an integrated ecommerce marketing strategy, personalised discount offers are a highly effective way to increase in-store purchases. Bridging the gap between online and offline shopping helps you reach more customers, driving sales and providing customers with a seamless shopping experience. Grapevine helped a leading FMCG retailer...

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