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Customer Loyalty

Driving In-Store Purchases Through Personalised Discount Offers

As part of an integrated ecommerce marketing strategy, personalised discount offers are a highly effective way to increase in-store purchases. Bridging the gap between online and offline shopping helps you reach more customers, driving sales and providing customers with a seamless shopping experience. Grapevine helped a leading FMCG retailer...

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16 Important Lessons in Customer Loyalty

If you’re wondering how to drive customer loyalty in the year ahead, we’ve got just the thing for you. In this guide, we take a look at some of the most effective strategies that help you connect with your customers on a deeper level. While these strategies are not...

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