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Customer Loyalty

16 Important Lessons in Customer Loyalty

If you’re wondering how to drive customer loyalty in the year ahead, we’ve got just the thing for you. In this guide, we take a look at some of the most effective strategies that help you connect with your customers on a deeper level. While these strategies are not...

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Choosing a mobile rewards system

Talk to any HR specialist, and they’ll tell you that employee engagement is much more than simply offering rewards. But in the same breath, they’ll agree that, done the right way, incentives can play a large role in keeping employees inspired and motivated. In just one example, 78% of...

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SMS & USSD: Old-school but powerful

‘Another day another dollar.’ Not that easy these days, is it? Consumers have evolved dramatically and marketers have to have all their ducks in a row if they want their marketing campaigns to succeed. Throwing the entire marketing budget at the latest tech, or only relying on a Facebook...

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Content in the Mobile Age

The challenge facing brands in today’s dynamic economy is to create and manage customer touchpoints with relevant content services. Failure to do this well will result in competitors finding a way in. In this article we explore: The changes that have caused this shift The constraints and profile of the...

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