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Customer Experience

How a communications preference centre can improve targeting

Digital Communications Solutions for Customer Self-Service

With the right digital communications tools, customer self-service will become far easier. Before the advent of automation, customers had very few options for helping themselves. Whether finding information, lodging feedback or even making enquiries, the primary way for customers to get help was through traditional channels. In the digital...

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Driving In-Store Purchases Through Personalised Discount Offers

As part of an integrated ecommerce marketing strategy, personalised discount offers are a highly effective way to increase in-store purchases. Bridging the gap between online and offline shopping helps you reach more customers, driving sales and providing customers with a seamless shopping experience. Grapevine helped a leading FMCG retailer...

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16 Important Lessons in Customer Loyalty

If you’re wondering how to drive customer loyalty in the year ahead, we’ve got just the thing for you. In this guide, we take a look at some of the most effective strategies that help you connect with your customers on a deeper level. While these strategies are not...

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Choosing a mobile rewards system

Talk to any HR specialist, and they’ll tell you that employee engagement is much more than simply offering rewards. But in the same breath, they’ll agree that, done the right way, incentives can play a large role in keeping employees inspired and motivated. In just one example, 78% of...

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