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Artificial Intelligence

How Machine Learning Improves Your Digital Marketing Efforts

There is no doubt that Artificial Intelligence has changed the digital marketing landscape. Machine learning, in particular, has done a great deal to change the way that audiences and brands interact. Each year, technology continues to adapt and change, paving the way for highly personalised digital campaigns that target...

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How Artificial Intelligence Enhances Digital Marketing

Each year, the digital marketing landscape continues to evolve, as new tools become available to marketers and brands. One tool that is certainly worth watching this year is artificial intelligence (AI). Ranging from fully interactive virtual chatbots all the way to smart solutions that aid the decision-making process, AI...

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