Industry insights via the Grapevine

How to Create Powerful Digital Marketing Landing Pages

Landing pages offer a highly effective tool for your digital marketing campaigns, making it easier to trigger specific actions that you want your audience to take. Most commonly used for email marketing, landing pages can also help drive downloads or point people towards specific pages of your website. The...

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Which Email Marketing Metrics Should You Be Tracking?

How do you know whether your email marketing efforts are paying off in the grand scheme of things? Is your data giving you the true story of your growth? Are you focusing on the right metrics or wasting time and effort getting side-tracked by ‘vanity’ metrics that are not...

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How Artificial Intelligence Enhances Digital Marketing

Each year, the digital marketing landscape continues to evolve, as new tools become available to marketers and brands. One tool that is certainly worth watching this year is artificial intelligence (AI). Ranging from fully interactive virtual chatbots all the way to smart solutions that aid the decision-making process, AI...

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How to Get Your Digital Transformation Plans Off the Ground

Digital transformation is a term that is often used – in some cases, overused. Although it sounds like a buzzword, all it really means is investing in a company-wide commitment to digital technology. Whether that means adopting tools such as marketing automation across every department or taking a good,...

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Best Ways to Improve Your Lead Scoring Accuracy

There is no doubt that lead scoring offers a highly effective way to streamline your lead generation efforts. Scoring leads allows you to separate the high value leads from those that have little to no chance of ever converting. It also helps you clean up your lists, which, in...

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