Industry insights via the Grapevine

Effective Retargeting Strategies to Drive Engagement

If you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an increase in engagement through your digital marketing strategies, you are...

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How to Get More From Your Mobile Marketing Messaging

Mobile marketing offers an instant, highly effective tool, allowing you to target large numbers of people in a short time in a way that drives engagement and visibility. While a good mobile marketing strategy incorporates an omnichannel approach, integrating social media, app development, text, and other types of mobile strategy,...

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Using Buyer Personas in Your Digital Marketing Campaigns

Are you using buyer personas as part of your digital marketing campaigns? If not, you may be missing out on the chance to reach your ideal customer on a deeper and more meaningful level. Buyer personas are an integral part of marketing automation personalisation, helping you identify and target...

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Are Bots Ruining Your Lead Scoring Model?

In today’s digital era, automation has become the norm for lead scoring and other digital marketing strategies. Bots are something that not every marketer thinks about too closely. After all, marketing automation itself relies on a fair amount of artificial intelligence. In the right hands, bots and automated programmes...

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How to Map Content for Every Stage in the Lead Nurturing Cycle

If you’re looking for a way to improve your lead nurturing cycle, content mapping offers a valuable, highly effective tool. There is no doubt that lead nurturing plays an integral part of both marketing and sales success. While a large number of leads are qualified almost right away, most...

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