Tips and insights via the Grapevine

Content in the Mobile Age

The challenge facing brands in today’s dynamic economy is to create and manage customer touchpoints with relevant content services. Failure to do this well will result in competitors finding a way in. In this article we explore: The changes that have caused this shift The constraints and profile of the...

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The power of mobile context

Since its introduction in the 90s, the mobile phone has grown from a business device to a consumer fashion item that serves all age groups and forms an integral part of our lives. It is with us every day, wherever we go, 24/7. Current device capabilities have surpassed simple...

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The maturing of mobile loyalty apps

As an avid user of mobile apps – and as something of a UX freak (that’s “User Experience” or the holistic study of user interaction), it’s been fascinating to watch the evolution of customer and mobile loyalty apps in South Africa. A good example is the Pick ‘n Pay...

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CASE STUDY: Heineken Cities Campaign

The Ask: Heineken ran an innovative campaign which included various above the line, below the line, digital and mobile elements. The main objectives of the campaign were to increase sales and drive visibility and awareness of their new bottle formats. The Answer: To participate, consumers could purchase a Heineken and send the unique under-liner code using USSD....

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Do you understand your Customers’ Digital Intelligence Levels?

What is Digital Intelligence (Di)? Digital Intelligence is the level to which a mobile user interacts and communicates from their mobile device. Some users may only use their mobile phone to make voice calls and send and receive text messages (low Di level), while other users may have WAP enabled (internet access), apps installed, buy goods...

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