Industry insights via the Grapevine

Getting started with employee engagement

“Well, Mr. CEO, how many people work for your company?” “About half of them!” It may be an old joke, but there’s more than a grain of truth in it and the importance of employee engagement is well recognized; a brief scan of the Deloitte’s 2015 Human Capital Report reveals...

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CASE STUDY: Heineken Win Every Minute of the Match

The Ask: Heineken ran their annual UEFA Champions League sponsorship with various digital components. This year they decided to add something new and exciting to their mobile campaign to engage with their consumers on a level that they would be intrigued & respond to – in real-time, while watching the...

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Content in the Mobile Age

The challenge facing brands in today’s dynamic economy is to create and manage customer touchpoints with relevant content services. Failure to do this well will result in competitors finding a way in. In this article we explore: The changes that have caused this shift The constraints and profile of the...

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The power of mobile context

Since its introduction in the 90s, the mobile phone has grown from a business device to a consumer fashion item that serves all age groups and forms an integral part of our lives. It is with us every day, wherever we go, 24/7. Current device capabilities have surpassed simple...

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The maturing of mobile loyalty apps

As an avid user of mobile apps – and as something of a UX freak (that’s “User Experience” or the holistic study of user interaction), it’s been fascinating to watch the evolution of customer and mobile loyalty apps in South Africa. A good example is the Pick ‘n Pay...

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