Industry insights via the Grapevine

Why Your Email Campaigns Should be Personalised

With the huge volume of emails received each day, it goes without saying that personalised email campaigns have a far greater chance of being opened and read compared to generic emails. Whether an email contains your name in the subject line or body, or it is presenting a unique...

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Down to Basics: Understanding Market Segmentation

If you are not using market segmentation yet to grow your marketing strategies, it may just be time to consider segmenting your target market. This term is a fairly broad concept that is used across various areas of marketing. It is particularly useful for email marketing and automation, as...

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How to Master Mobile Email Marketing (The Definitive Guide)

If you’re not mastering mobile email marketing, you could be missing out on a huge opportunity to reach your target audience. Mobile usage continues to grow at a rapid rate. The following statistics indicate just how important it is to use mobile email marketing to your advantage: 74% of...

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Mobile Marketing Trends for 2017

As we progress further into the year, a number of interesting mobile marketing trends for 2017 are proving yet again that mobile is the way of the future. According to a comScore US mobile app report, mobile usage accounts for 60% of time spent online, while desktop usage makes...

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When Marketing Automation Goes Wrong [Part 2]

In part one of this series on how marketing automation goes wrong, we looked at some factors that could be getting in the way of your success. Today, we’re delving into some of the most commonly made mistakes to see what you absolutely don’t want to do. According to...

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