Industry insights via the Grapevine

Getting the Most Out of Abandoned Shopping Cart Emails

How much difference do abandoned shopping cart emails really make? And, more importantly, do these emails actually help to recover a sale before it’s lost forever? In a study done by Statistia, the reasons for a consumer to abandon a shopping cart range from unforeseen costs to finding a...

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What Influences Email Open Rates the Most

Just how much control do you have over email open rates? A lot more than you may realise, actually. Every single day, consumers are bombarded with messages from brands – through social media, text messaging and email. Thanks to constant growth within mobile technology, brands have more ways to...

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5 Omnichannel Best Practices to keep top of mind in 2017

The entire concept of omnichannel rests on the desire to deliver an exceptional customer experience. It describes a coordinated and consistent strategy for engaging and interacting with your customers as well as your potential customers at any and every channel touchpoint in the customer journey. Whether you’re already going...

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5 strategies to improve employee engagement

In a 2012 Gallup study, organisations with a high level of employee engagement reported, among other things, 21% higher productivity, 25%-65% lower turnover, 37% lower absenteeism, and 22% higher profitability. Taking on the challenge of improving your organisation’s employee engagement levels can seem overwhelming, but it doesn’t necessarily have...

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