Industry insights via the Grapevine

Mobile Marketing Trends for 2017

As we progress further into the year, a number of interesting mobile marketing trends for 2017 are proving yet again that mobile is the way of the future. According to a comScore US mobile app report, mobile usage accounts for 60% of time spent online, while desktop usage makes...

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When Marketing Automation Goes Wrong [Part 2]

In part one of this series on how marketing automation goes wrong, we looked at some factors that could be getting in the way of your success. Today, we’re delving into some of the most commonly made mistakes to see what you absolutely don’t want to do. According to...

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When Marketing Automation Goes Wrong [Part 1]

There is no doubt that marketing automation is a vehicle for growth, change and success. But, that does not mean that it always goes according to plan. One of the things that is worse than no automation at all is automation that is done without planning or forethought. Many...

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How to Craft the Perfect Email Subject Line

Email subject lines can be a make or break factor for any marketing campaign. The subject line is the very first that recipients see when your email arrives in their inbox. Much like it takes an instant for a first impression to be made in the real world, recipients...

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5 Important Advantages of Behavioural Marketing

Behavioural marketing is slowly but surely changing the way that brands and consumers interact on the web. This targeting approach uses a number of techniques that enable websites and advertisers to reach more people, based on specific behaviours. If you have ever received a carefully positioned email from Amazon...

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