Industry insights via the Grapevine

Down to Basics: Understanding Lead Management

Lead management has become an integral aspect of many marketing campaigns, ranging from email marketing to social media and even digital advertising. Essentially, leads are vital to just about every single business, whether online or offline. Understanding how (and why) leads are captured and nurtured will help you get...

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What Not to Include in Your Marketing Automation Strategy

According to a report titled the State of Digital Marketing 2016, 74% of marketers interviewed in the survey stated that marketing automation had made life easier. In that same report, marketers noted that the benefits of automation included increased customer engagement (68%), increased time spent on communications (58%) and...

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Why Your Email Campaigns Should be Personalised

With the huge volume of emails received each day, it goes without saying that personalised email campaigns have a far greater chance of being opened and read compared to generic emails. Whether an email contains your name in the subject line or body, or it is presenting a unique...

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Down to Basics: Understanding Market Segmentation

If you are not using market segmentation yet to grow your marketing strategies, it may just be time to consider segmenting your target market. This term is a fairly broad concept that is used across various areas of marketing. It is particularly useful for email marketing and automation, as...

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How to Master Mobile Email Marketing (The Definitive Guide)

If you’re not mastering mobile email marketing, you could be missing out on a huge opportunity to reach your target audience. Mobile usage continues to grow at a rapid rate. The following statistics indicate just how important it is to use mobile email marketing to your advantage: 74% of...

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