A large home shopping retailer needed to manage their customer subscriptions more effectively in order to comply with POPIA and WASPA regulations. They did not have visibility of opt-ins and opt-outs across their various communications channels, and their call-centre agents urgently needed real-time access to this data in order to better assist customers.

As their digital communications partner, Grapevine was asked to provide them with an integrated solution that will allow them to manage opt-outs across SMS and email at scale, without affecting their transactional messaging.

Automated Opt-out Management Solution designed for compliance

Creating a seamless, automated process, Grapevine delivered on the requirement through its Digital Communications Platform as a Service (CPaaS) and Opt-out Management Solution. With Grapevine’s integrated Message, Preference, and Channel Management functionality, this retailer is now able to immediately see if and when a customer opted out, and on which channel. With custom reporting, their CRM also gets updated automatically, helping to further improve efficiency and customer satisfaction.

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