The 2018 Digital Marketing Benchmark Report from IBM Watson

Get insights on:

  • Best practices you need to run high-performing marketing campaigns
  • Email, mobile push and SMS data organized by industry and geography
  • Traditional benchmark metrics like opens, list churn, click-throughs, unsubscribe rates, as well as email client and device data and engagement/read rates.
  • Delivery and message frequency metrics for SMS and open and click-through rates for mobile push messages

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