The Ultimate Guide to Lead Scoring

In today's multichannel world of rapidly changing consumer behaviour, many marketers find it challenging to capture and act on all the data available. Lead scoring is an effective way to harness this data and enable you to dynamically segment your contacts based on a combination of constantly-changing variables – a key step in delivering personalised communications. Download our guide to get insight on how lead scoring works and how it can help your business.

You'll learn how to:

  • Build a good lead scoring model
  • Gather key demographic and behavioural data
  • Combine scoring with automation for relevant and timely communication
  • Put scoring into action