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Lead Generation Strategies for Smart Upselling and Cross-Selling

If upselling and cross-selling are not included in your lead generation strategies, now is the time to start thinking about how you sell to your customers. Often used interchangeably, both of these strategies have a similar goal: to increase the average order spend while adding value to customers. Before...

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How Marketing Automation Helps the Travel Industry

Although marketing automation has been shown to be a useful tool for just about every industry, from small businesses to technology, marketing and many others, it offers unique benefits for each industry. In retail business for example, automation helps stores source and retain customers through targeted campaigns designed to...

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