Browsing Tag:
segmentation

How Marketing Automation Helps the Pharmaceutical Industry

How does marketing automation help pharmaceutical businesses? These tools offer a huge range of benefits to just about every industry. According to the 2014 Mintigo State of the Marketing Technology Industry report, health and pharmaceuticals have one of the highest rates of adoption for marketing automation. As the industry...

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Benefits of Marketing Automation for Customer Service

You know by now how much marketing automation can help your sales team, but what about your customer service team? Marketing automation offers a wide range of benefits for pretty much every department and industry. Whatever size your business may be, whatever your niche may be, there is a...

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How to Boost Marketing Automation Results for Retail

While there is no doubt that marketing automation offers results for any type of industry, it is especially useful within the retail space. A 2015 study done by Forrester Research shows that email makes up a large percentage of the online budgets of marketers, second only to search in...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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Retaining Customers With Post-Purchase Marketing Automation

Offering a full range of benefits, from increased loyalty to higher spend, post-purchase marketing automation is a great way to convert once-off shoppers into loyal customers. A December 2013 survey done by Harris Interactive on behalf of Lisrak showed some interesting trends in US digital shopping. 81% of respondents...

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