Browsing Tag:
sales

Effective Retargeting Strategies to Drive Engagement

If you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an increase in engagement through your digital marketing strategies, you are...

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A Better Way to Qualify Sales Leads

Do you have a process to qualify sales leads, or are you wasting time on leads that have little to no hope of converting? When the qualification process is treated as an after-thought, it becomes far too easy for lucrative leads to be lost in a sea of poor...

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Selling Marketing Automation Tools to Your CFO

In this guide, we will take a look at some of the things to focus on when pitching marketing automation tools to your CFO. Not too long ago, we shared some tips on selling marketing automation to both your sales team and your CEO. When it comes to the head of...

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Selling Marketing Automation Tools to Your CEO

While marketers are well aware of the benefits offered by marketing automation tools, it is not always as easy to sell the idea to upper level executives. How can you present your CEO with a reasonable, insightful proposal that indicates the biggest benefits of automation? Better still, how can...

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