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Selling Marketing Automation Tools to Your CFO

In this guide, we will take a look at some of the things to focus on when pitching marketing automation tools to your CFO. Not too long ago, we shared some tips on selling marketing automation to both your sales team and your CEO. When it comes to the head of...

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Selling Marketing Automation Tools to Your CEO

While marketers are well aware of the benefits offered by marketing automation tools, it is not always as easy to sell the idea to upper level executives. How can you present your CEO with a reasonable, insightful proposal that indicates the biggest benefits of automation? Better still, how can...

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