Browsing Tag:
personalisation

Benefits of Marketing Automation for Customer Service

You know by now how much marketing automation can help your sales team, but what about your customer service team? Marketing automation offers a wide range of benefits for pretty much every department and industry. Whatever size your business may be, whatever your niche may be, there is a...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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Retaining Customers With Post-Purchase Marketing Automation

Offering a full range of benefits, from increased loyalty to higher spend, post-purchase marketing automation is a great way to convert once-off shoppers into loyal customers. A December 2013 survey done by Harris Interactive on behalf of Lisrak showed some interesting trends in US digital shopping. 81% of respondents...

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How to Sell Marketing Automation to Your Sales Team

Selling marketing automation to top level executives is enough of a challenge, but in order to implement strategies across the board, your sales team needs to be fully invested in your strategies. For marketers, the benefits of automation are obvious. While these tools offer many advantages to sales, there...

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Why Your Email Campaigns Should be Personalised

With the huge volume of emails received each day, it goes without saying that personalised email campaigns have a far greater chance of being opened and read compared to generic emails. Whether an email contains your name in the subject line or body, or it is presenting a unique...

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