Browsing Tag:
personalisation

The Best Tried and Tested Email Marketing Strategies

While there is no doubt that an integrated approach offers the most value, email marketing strategies show no sign of becoming redundant any time soon. In fact, studies continue to show that email still has a high ROI compared to other digital strategies. A recent Email Marketing Industry Report...

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4 Mistakes That May Be Preventing Mobile Engagement

There is no doubt that mobile engagement is key to succeeding in today’s highly competitive era of mobile. If you are not putting thought into your mobile campaigns, you can be sure that your competitors are busy crafting campaigns that are designed to reach customers quickly and easily. Failing...

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How to Steer Past Marketing Automation Roadblocks

If it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure that you are not hitting roadblocks on your path to...

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10 Signs Your Customer Retention Strategy is Broken

If you thought that you did not need to put too much effort into a customer retention strategy, think again. Too many brands put all of their budgets, resources and effort into lead nurturing and other strategies designed to bring in new customers, with little to no thought on...

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Effective Marketing Automation Strategies for Re-Engagement

We know that marketing automation works well to drive engagement. But what happens when customers fail to engage, disappearing into the wind, instead? What happens when customers start to lose interest, slowly fading away into the distance? Before you give up hope completely, it is useful to note that...

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