Browsing Tag:
personalisation

10 Signs Your Customer Retention Strategy is Broken

If you thought that you did not need to put too much effort into a customer retention strategy, think again. Too many brands put all of their budgets, resources and effort into lead nurturing and other strategies designed to bring in new customers, with little to no thought on...

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Effective Marketing Automation Strategies for Re-Engagement

We know that marketing automation works well to drive engagement. But what happens when customers fail to engage, disappearing into the wind, instead? What happens when customers start to lose interest, slowly fading away into the distance? Before you give up hope completely, it is useful to note that...

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How Digital Marketing Personalisation Drives Customer Engagement

In our guide to digital marketing strategies driving engagement, we talked about how personalisation is a highly important strategy to include. When you stop to think about how quickly the purchasing decision is made in today’s super fast, customer-centric era, you will quickly see how easy it is to...

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16 Important Lessons in Customer Loyalty

If you’re wondering how to drive customer loyalty in the year ahead, we’ve got just the thing for you. In this guide, we take a look at some of the most effective strategies that help you connect with your customers on a deeper level. While these strategies are not...

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