Browsing Tag:
personalisation

16 Important Lessons in Customer Loyalty

If you’re wondering how to drive customer loyalty in the year ahead, we’ve got just the thing for you. In this guide, we take a look at some of the most effective strategies that help you connect with your customers on a deeper level. While these strategies are not...

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6 Effective Digital Marketing Strategies to Increase Engagement

Customer engagement has become something of a buzzword when it comes to digital marketing strategies. While it has certainly become a useful label to open up discussions on repeat purchases, customer retention, and brand loyalty, it goes far deeper than its more obvious benefits. First, the bad news. Engagement...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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Benefits of Marketing Automation for Customer Service

You know by now how much marketing automation can help your sales team, but what about your customer service team? Marketing automation offers a wide range of benefits for pretty much every department and industry. Whatever size your business may be, whatever your niche may be, there is a...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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