Browsing Tag:
omnichannel marketing

Multi-channel Marketing vs Omnichannel Marketing

Multi-channel and omnichannel marketing are often used interchangeably. While both of these approaches have plenty in common, there are a few important differences that make each one unique. On the surface, it is easy to treat these two strategies as being exactly the same. To get a better understanding...

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Selling Marketing Automation Tools to Your Developer

While your CEO is concerned about ROI, your CFO is focused on the value of marketing automation tools and your marketing head is thinking about streamlined processes, your developer has his own concerns. There is no doubt that marketing automation has enabled companies of all sizes to reach more...

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