Browsing Tag:
omnichannel communication

Omnichannel and USSD: What you need to know

If you are looking for a cost-effective addition to your omnichannel strategy that adds plenty of value, USSD codes offer an excellent way to expand your mobile engagement. Every single year, technology continues to adapt and grow, making it easier to reach out to customers across a broad range...

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Grapevine launches DIY USSD self-service portal for agencies and brands

Grapevine has released its cutting-edge USSD self-service portal. With no coding required, marketing and CRM professionals can rapidly design USSD-based mobile communication services for a variety of uses. USSD is a convenient and cost-effective way to create two-way conversations with your customers in real-time. By dialling a simple USSD...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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8 Best Practices to Follow for Effective Mobile Marketing

Over the decades, as mobile technology evolves, mobile marketing has evolved, too. The emergence of smartphones has changed the face of mobile, taking it from purely text based solutions such as SMS marketing to a richer, relationship-driven channel that offers marketers more ways to engage with users than ever...

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