Browsing Tag:
mobile marketing

How to Get More From Your Mobile Marketing Messaging

Mobile marketing offers an instant, highly effective tool, allowing you to target large numbers of people in a short time in a way that drives engagement and visibility. While a good mobile marketing strategy incorporates an omnichannel approach, integrating social media, app development, text, and other types of mobile strategy,...

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4 Mistakes That May Be Preventing Mobile Engagement

There is no doubt that mobile engagement is key to succeeding in today’s highly competitive era of mobile. If you are not putting thought into your mobile campaigns, you can be sure that your competitors are busy crafting campaigns that are designed to reach customers quickly and easily. Failing...

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How Digital Marketing Personalisation Drives Customer Engagement

In our guide to digital marketing strategies driving engagement, we talked about how personalisation is a highly important strategy to include. When you stop to think about how quickly the purchasing decision is made in today’s super fast, customer-centric era, you will quickly see how easy it is to...

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8 Best Practices to Follow for Effective Mobile Marketing

Over the decades, as mobile technology evolves, mobile marketing has evolved, too. The emergence of smartphones has changed the face of mobile, taking it from purely text based solutions such as SMS marketing to a richer, relationship-driven channel that offers marketers more ways to engage with users than ever...

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How to Master Mobile Email Marketing (The Definitive Guide)

If you’re not mastering mobile email marketing, you could be missing out on a huge opportunity to reach your target audience. Mobile usage continues to grow at a rapid rate. The following statistics indicate just how important it is to use mobile email marketing to your advantage: 74% of...

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