Browsing Tag:
mobile engagement

4 Mistakes That May Be Preventing Mobile Engagement

There is no doubt that mobile engagement is key to succeeding in today’s highly competitive era of mobile. If you are not putting thought into your mobile campaigns, you can be sure that your competitors are busy crafting campaigns that are designed to reach customers quickly and easily. Failing...

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8 Best Practices to Follow for Effective Mobile Marketing

Over the decades, as mobile technology evolves, mobile marketing has evolved, too. The emergence of smartphones has changed the face of mobile, taking it from purely text based solutions such as SMS marketing to a richer, relationship-driven channel that offers marketers more ways to engage with users than ever...

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5 Ways to Increase Mobile Engagement

Image: deathtothestockphoto.com According to the 2016 KPCB Internet Trends Report, the average global number of apps installed on a typical consumer’s phone is 33. Around 12 of those apps are used daily, with around three of those apps making up 80% or more of total app usage. About four...

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5 reasons to start prioritizing mobile engagement

It’s no secret that people are mobile mad in this day and age. In 2011, there were already 6.8 billion people on the planet. 5.1 billion owned a cell phone, but only 4.2 billion owned a toothbrush. That’s an interesting, though somewhat disturbing, opportunity… whether you’re in the mobile...

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USSD for mobile consumer engagement

The terms ‘mobile engagement’ and ‘USSD’ make incongruous partners: Mobile engagement is the buzz-phrase of the moment, while USSD is often regarded as an archaic hangover from the days of feature phones. While the market penetration of smartphones in South Africa is increasing, one thing is for sure: the...

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