Browsing Tag:
marketing automation

3 Lead Scoring Mistakes (And How to Prevent Them) – Part 2

In part 1 of our guide to lead scoring mistakes, we covered mistakes such as not scoring leads at all, not using clean data, and not separating demographic and behavioural scores. Today, we will be focusing on some additional mistakes, which include ignoring third party data, not having a...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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Selling Marketing Automation Tools to Your Developer

While your CEO is concerned about ROI, your CFO is focused on the value of marketing automation tools and your marketing head is thinking about streamlined processes, your developer has his own concerns. There is no doubt that marketing automation has enabled companies of all sizes to reach more...

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Selling Marketing Automation Tools to Your CIO

While your marketing and sales team view marketing automation tools as a way to convert more leads, your IT department will not be too concerned about the marketing aspects of this tool. Instead of focusing on benefits such as lead nurturing, lead scoring, market segmentation and other marketing based...

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How Marketing Automation Helps the Pharmaceutical Industry

How does marketing automation help pharmaceutical businesses? These tools offer a huge range of benefits to just about every industry. According to the 2014 Mintigo State of the Marketing Technology Industry report, health and pharmaceuticals have one of the highest rates of adoption for marketing automation. As the industry...

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