Browsing Tag:
marketing automation

10 Signs Your Customer Retention Strategy is Broken

If you thought that you did not need to put too much effort into a customer retention strategy, think again. Too many brands put all of their budgets, resources and effort into lead nurturing and other strategies designed to bring in new customers, with little to no thought on...

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Effective Marketing Automation Strategies for Re-Engagement

We know that marketing automation works well to drive engagement. But what happens when customers fail to engage, disappearing into the wind, instead? What happens when customers start to lose interest, slowly fading away into the distance? Before you give up hope completely, it is useful to note that...

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6 Ways That Lead Nurturing Helps to Reduce Friction Points

The road to lead nurturing is certainly paved with good intentions, but along the way, there are a number of friction points that can set leads off their path quickly. Many companies are baffled when a seemingly hot prospect suddenly goes cold. The reality of lead nurturing, however, is...

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How to Create the Perfect Lead Scoring Matrix

In order to score and nurture leads effectively, you first need to start with the perfect lead scoring matrix. With so many factors to consider when scoring leads, it can quickly get confusing without a clearly defined model. Having a matrix in place will simplify the process, allowing you...

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3 Lead Scoring Mistakes (And How to Prevent Them) – Part 2

In part 1 of our guide to lead scoring mistakes, we covered mistakes such as not scoring leads at all, not using clean data, and not separating demographic and behavioural scores. Today, we will be focusing on some additional mistakes, which include ignoring third party data, not having a...

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