Browsing Tag:
marketing automation

How Marketing Automation Helps the Travel Industry

Although marketing automation has been shown to be a useful tool for just about every industry, from small businesses to technology, marketing and many others, it offers unique benefits for each industry. In retail business for example, automation helps stores source and retain customers through targeted campaigns designed to...

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Selling Marketing Automation Tools to Your CEO

While marketers are well aware of the benefits offered by marketing automation tools, it is not always as easy to sell the idea to upper level executives. How can you present your CEO with a reasonable, insightful proposal that indicates the biggest benefits of automation? Better still, how can...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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How Market Segmentation Drives Engagement

Our introduction to market segmentation gives you some basic insight into what it is and how it works. We have also shared some tips on the market segmentation mistakes that may be holding you back, and if you would like to learn more on how to get more effective...

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10 Subject Line Mistakes to Avoid in Your Next Email Campaign

Our email marketing guide to crafting powerful email subject lines offers plenty of tips on what to do to increase open rates. But what about subject lines that are far more likely to send your emails straight to spam? Email subject lines are a lot like first impressions. You...

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