Browsing Tag:
market segmentation

Effective Marketing Automation Strategies for Re-Engagement

We know that marketing automation works well to drive engagement. But what happens when customers fail to engage, disappearing into the wind, instead? What happens when customers start to lose interest, slowly fading away into the distance? Before you give up hope completely, it is useful to note that...

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Lead Generation Strategies for Smart Upselling and Cross-Selling

If upselling and cross-selling are not included in your lead generation strategies, now is the time to start thinking about how you sell to your customers. Often used interchangeably, both of these strategies have a similar goal: to increase the average order spend while adding value to customers. Before...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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5 Signs That Your Email Marketing Strategy is Killing Conversion

Are your email marketing efforts hitting the mark, or killing your chances of conversion? Many marketers delve head first into their marketing strategies, without stopping to consider whether every single action is truly worthwhile. Although your strategy may get you more followers, and ultimately, more sales, it may be...

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