Browsing Tag:
lead scoring

3 Lead Scoring Mistakes (And How to Prevent Them) – Part 2

In part 1 of our guide to lead scoring mistakes, we covered mistakes such as not scoring leads at all, not using clean data, and not separating demographic and behavioural scores. Today, we will be focusing on some additional mistakes, which include ignoring third party data, not having a...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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How Marketing Automation Helps the Pharmaceutical Industry

How does marketing automation help pharmaceutical businesses? These tools offer a huge range of benefits to just about every industry. According to the 2014 Mintigo State of the Marketing Technology Industry report, health and pharmaceuticals have one of the highest rates of adoption for marketing automation. As the industry...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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