Browsing Tag:
lead nurturing

How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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Selling Marketing Automation Tools to Your CEO

While marketers are well aware of the benefits offered by marketing automation tools, it is not always as easy to sell the idea to upper level executives. How can you present your CEO with a reasonable, insightful proposal that indicates the biggest benefits of automation? Better still, how can...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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How to Sell Marketing Automation to Your Sales Team

Selling marketing automation to top level executives is enough of a challenge, but in order to implement strategies across the board, your sales team needs to be fully invested in your strategies. For marketers, the benefits of automation are obvious. While these tools offer many advantages to sales, there...

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