Do you have a process to qualify sales leads, or are you wasting time on leads that have little to no hope of converting? When the qualification process is treated as an after-thought, it becomes far too easy for lucrative leads to be lost in a sea of poor...
Read moreIn this guide, we will take a look at some of the things to focus on when pitching marketing automation tools to your CFO. Not too long ago, we shared some tips on selling marketing automation to both your sales team and your CEO. When it comes to the head of...
Read moreHow do you know whether your lead nurturing funnel is succeeding? And, more importantly, how and why do funnels fail? According to Marketing Sherpa, 79% of marketing leads fail to convert. A separate report by Gleanster meanwhile notes that only 50% of leads are ready to buy. Gleanster also...
Read moreYou know that marketing automation makes life simpler, but did you know how much it can help your business convert more customers? A 2016 EmailMonday report titled ‘The Ultimate Marketing Automation Stats’ notes that around 49% of companies use automation, with 55% of B2B companies automating their strategies. Despite...
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