Browsing Tag:
email marketing

Cleaning Up Your Email Marketing Lists

How much is dirty data costing your email marketing efforts? One of the biggest challenges for marketing automation is, without a doubt, the effect that unclean data has on conversion. In the case of email marketing, dirty data can end up wasting a great deal of time and costs,...

Read more

Effective Ways to Reduce Digital Marketing Adoption Barriers

Adoption is, without a doubt, one of the biggest challenges to digital marketing success. Your marketing team may have the best-laid plans, but, without company-wide adoption, it will become virtually impossible to get even some of those plans off the ground. Whether this comes down to a lack of...

Read more

How User Generated Content Helps Your Lead Nurturing Strategy

If your lead nurturing strategy does not already include user-generated content (UGC), now is a good time to think about how to include it as part of your broader email marketing campaigns. Although the concept of user-generated content is certainly not new, it has certainly evolved over the years....

Read more