Browsing Tag:
email marketing

How User Generated Content Helps Your Lead Nurturing Strategy

If your lead nurturing strategy does not already include user-generated content (UGC), now is a good time to think about how to include it as part of your broader email marketing campaigns. Although the concept of user-generated content is certainly not new, it has certainly evolved over the years....

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Effective Marketing Automation Strategies for Re-Engagement

We know that marketing automation works well to drive engagement. But what happens when customers fail to engage, disappearing into the wind, instead? What happens when customers start to lose interest, slowly fading away into the distance? Before you give up hope completely, it is useful to note that...

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Email Marketing Trends for 2018

If you did not invest much in email marketing in 2017, the new year ahead is the perfect time to integrate this channel into your overall digital marketing efforts. This channel is set to drive more engagement, acquisition and retention in 2018. That means that you can no longer...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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