Browsing Tag:
email marketing

Email Marketing Trends for 2018

If you did not invest much in email marketing in 2017, the new year ahead is the perfect time to integrate this channel into your overall digital marketing efforts. This channel is set to drive more engagement, acquisition and retention in 2018. That means that you can no longer...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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Selling Marketing Automation Tools to Your Developer

While your CEO is concerned about ROI, your CFO is focused on the value of marketing automation tools and your marketing head is thinking about streamlined processes, your developer has his own concerns. There is no doubt that marketing automation has enabled companies of all sizes to reach more...

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5 Signs That Your Email Marketing Strategy is Killing Conversion

Are your email marketing efforts hitting the mark, or killing your chances of conversion? Many marketers delve head first into their marketing strategies, without stopping to consider whether every single action is truly worthwhile. Although your strategy may get you more followers, and ultimately, more sales, it may be...

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How to Boost Marketing Automation Results for Retail

While there is no doubt that marketing automation offers results for any type of industry, it is especially useful within the retail space. A 2015 study done by Forrester Research shows that email makes up a large percentage of the online budgets of marketers, second only to search in...

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