Offering an extremely useful tool in digital marketing, customer journey mapping is a way of visualising the customer experience across various channels. This user-focused strategy highlights the experiences that customers will have with your brand on each channel. It does not have to exactly represent each individual customer’s journey,...
Read moreIf you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an increase in engagement through your digital marketing strategies, you are...
Read moreOne of the most frustrating issues in email marketing, duplicate data can be disastrous for lead generation. In short, duplication refers to data that is duplicated in any form, resulting in multiple records for a single lead or company. Needless to say, marketing automation requires highly accurate data in...
Read moreA highly effective lead nurturing tool, lead magnets are exclusive pieces of content that offer an incentive for people to sign up to your mailing list or exchange their contact information. Lead magnets take on many forms, from ebooks all the way to whitepapers, guides and other downloadable resources....
Read moreIf it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure that you are not hitting roadblocks on your path to...
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