Browsing Tag:
Digital marketing

Email Marketing Trends for 2018

If you did not invest much in email marketing in 2017, the new year ahead is the perfect time to integrate this channel into your overall digital marketing efforts. This channel is set to drive more engagement, acquisition and retention in 2018. That means that you can no longer...

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How to Create the Perfect Lead Scoring Matrix

In order to score and nurture leads effectively, you first need to start with the perfect lead scoring matrix. With so many factors to consider when scoring leads, it can quickly get confusing without a clearly defined model. Having a matrix in place will simplify the process, allowing you...

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How Marketing Automation Helps the Real Estate

In the often competitive real estate industry, marketing automation offers a powerful tool. A quick look at some recent statistics over the last few years illustrates the huge need for automation, especially from a lead nurturing point of view. These statistics are as follows: 44% of home buyers purchased...

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