Posted 3 December 2018 by Grapevine Group in Digital Marketing with 0 comments.
Offering an extremely useful tool in digital marketing, customer journey mapping is a way of visualising the customer experience across various channels. This user-focused strategy highlights the experiences that customers will have with your brand on each channel. It does not have to exactly represent each individual customer’s journey,...
Posted 27 September 2018 by Grapevine Group in Digital Marketing with 0 comments.
If you are not incorporating retargeting strategies into your digital marketing plans, you are missing out on a chance to reach customers and improve your conversion rates at the same time. If you have been battling to see an increase in engagement through your digital marketing strategies, you are...
Posted 14 August 2018 by Grapevine Group in Lead Generation with 0 comments.
One of the most frustrating issues in email marketing, duplicate data can be disastrous for lead generation. In short, duplication refers to data that is duplicated in any form, resulting in multiple records for a single lead or company. Needless to say, marketing automation requires highly accurate data in...
Posted 13 August 2018 by Grapevine Group in Lead Nurturing with 0 comments.
A highly effective lead nurturing tool, lead magnets are exclusive pieces of content that offer an incentive for people to sign up to your mailing list or exchange their contact information. Lead magnets take on many forms, from ebooks all the way to whitepapers, guides and other downloadable resources....
If it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure that you are not hitting roadblocks on your path to...