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Digital marketing

How Duplicate Data Kills Your Lead Generation Efforts

One of the most frustrating issues in email marketing, duplicate data can be disastrous for lead generation. In short, duplication refers to data that is duplicated in any form, resulting in multiple records for a single lead or company. Needless to say, marketing automation requires highly accurate data in...

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How to Steer Past Marketing Automation Roadblocks

If it feels like you are running around in circles and not getting anywhere with your marketing automation efforts, you’re not alone. It takes time and effort to start seeing results. It also takes a well-established strategy to ensure that you are not hitting roadblocks on your path to...

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How to Build Trust Across Your Lead Nurturing Campaigns

With data breaches becoming a very real concern for consumers, trust has never been a more topical issue within the broader lead nurturing arena. Today’s consumers have plenty to worry about when entering their information online. Although most ethical marketers are able to ensure that data remains protected and...

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How User Generated Content Helps Your Lead Nurturing Strategy

If your lead nurturing strategy does not already include user-generated content (UGC), now is a good time to think about how to include it as part of your broader email marketing campaigns. Although the concept of user-generated content is certainly not new, it has certainly evolved over the years....

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