Browsing Tag:
data-driven marketing

Cleaning Up Your Email Marketing Lists

How much is dirty data costing your email marketing efforts? One of the biggest challenges for marketing automation is, without a doubt, the effect that unclean data has on conversion. In the case of email marketing, dirty data can end up wasting a great deal of time and costs,...

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Overcoming the 5 obstacles of data-driven marketing

One of the constant roadblocks holding marketers and business performance back is measuring marketing success. “Research of 252 firms, capturing $53 billion of annual marketing spending, shows that many marketers struggle with marketing measurement; 55 percent of the marketing executives surveyed reported that their staff does not understand essential...

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